New Multimedia Platform
Provides Readers with Radical Reading Experience!
Inaugural Publication Recognized as “New and Noteworthy”
by Apple’s iTunes App Store
NEW YORK, NEW YORK—JUNE 11, 2010—MMOOKS, a pioneer in multimedia publishing,
today announced the launch of its first MMOOK, a multimedia book designed exclusively for the iPad.
The first MMOOK, launched June 5, 2010, is “Turning Point," an ongoing multimedia publication exploring the insights of notable people answering the magical yet profound question, “What’s the single most important decision you’ve made in your life that brought you to where you are today?” MMOOKS’ inaugural publication combines text, photos, and video interviews of former Attorney General and Governor of New York, Eliot Spitzer. The next installments of “Turning Point” will launch this summer and will include intimate interviews with distinguished people in the fashion, sports, business, and media arenas. Turning Point: Eliot Spitzer is now available for download exclusively for iPad users on iTunes App store, priced at $0.99.
MMOOKS is a proprietary platform developed to enhance the reading experience by seamlessly integrating contextualized multimedia. User-friendly, form-meets-function design enables users to interact with audio, video, animation, graphics and photo galleries to effect a complete sensory experience. Focused on non-fiction and education, MMOOKS uniquely positions authors, educators and publishers in the world of transmedia storytelling.
“Digital media are changing the way content is created and delivered. New hardware and software delivery mechanisms has forced the publishing industry to reexamine its practices,” explained Malcolm Elvey, chairman, MMOOKS. “The MMOOKS platform allows content—the written word, photos and video—to synthesize and to produce a new reading experience by seamlessly integrating contextualized multimedia..”
About
Founded in 2010 by seasoned entrepreneur, Malcolm Elvey, MMOOKS prides itself on leveraging technology to deliver a competitive advantage to authors and publishers. His business partner, Dan Levy Dagerman, is a director of corporate videos, documentaries, and short narrative films with a strong focus on new media.
